Lume is a professional partner that drives growth by shining the best possible light on your business.

We Shine Together

Lume doesn’t work alone.

Working in partnership with you, we create a marketing strategy for your business that attracts attention, stimulates engagement and drives exceptional results. This strategy is built on hard-won experience gained over many years. What we learned helping some of Ireland’s successful brands to shine, we apply to your business.

Your challenge is our challenge. Your success is our success.

The Leading Lights

Lume was founded by Eimer O’Keeffe, a highly-experienced marketing and project management professional with over twenty years' experience.

Eimer is an expert in devising marketing plans and turning them into successful reality. She has extensive experience in developing & implementing projects, events and marketing strategies. 

Eimer is joined by Fergal O’Keeffe who brings a wealth of experience in entertainment, festival and tourism marketing.  He provides a podcast production service for clients and help companies build brand authority by planning and producing broadcast quality podcasts. Fergal produces and hosts Ireland's No.1 travel podcast Travel Tales with Fergal which is listened to in over 90 countries worldwide.

They work with a team of talented people to create communications and experiences that show you in the best possible light.


What We Do

Marketing is the essential link between you and your customer. Lume drives the growth of small and medium-sized business by making this link as strong as possible. We identify attainable goals for your business then create a marketing road map to get you there.

One-off project. Or long-term partnership?

Lume can assist in solving a specific challenge or delivering an individual project. Or we can work in partnership to deliver full ongoing marketing support.

In either case, we provide a full range of essential marketing services including:
Strategic Marketing Planning
We identify key strategic objectives and create the marketing masterplan that will deliver on them. We lead the development of creative marketing campaigns designed to attract attention. 
Podcast Production

We help companies build their brand by producing broadcast quality Podcasts which are a great way to create original, innovative, and engaging content for digital marketing to engage customers and effectively attract a new audience.

Digital Campaign Management
Online campaigns must be managed dynamically and be agile enough that they can be amended in real time. We manage and intervene when circumstances demand immediate action.
Project Management
We manage the day-to-day challenges of projects, working at forensic-level detail. We’re flexible enough to cope with the unexpected and determined enough to push ahead whatever the obstacles.
Branding & Positioning
We create a clear brand identity and promise. Doing so requires imagination combined with the ability to analyse the marketplace and identify where real potential exists.
Franchise Management
We draw on experience and a wealth of knowledge to ensure the precise brand consistency and compliance needed for a franchise to be successful.
Online Projects
We know that a website is a business’s shop window and, often, its shop floor too. As such, we make sure it delivers the most positive and engaging experience possible and is fully equipped to handle all sales and ecommerce requirements efficiently and effectively.
Virtual Comedy Shows and Motivational Talks

We work with companies to provide online entertainment for webinars, Christmas parties, online company meetups.  We can tailor virtual entertainment and motivational talks for companies to include staff participation.

Training, Conferences, Events & Festivals
Training, festivals, events and conferences are a big commitment but are also huge marketing opportunities. We manage all aspects of these to ensure maximum return from the time and money invested in them. We have extensive experience in planning and delivering training programs for clients.

Our Partners

Successful marketing is never a solo effort. That’s why Lume weaves together the best talents across different disciplines to create a team that delivers the required result.

  • Creative Agencies
  • Advertising Agencies
  • Graphic Designers
  • Media Buyers
  • Public Relations Experts
  • Copywriters
  • Digital Partners
  • Promotional Suppliers
  • Printers
  • Bloggers
  • Content Providers
  • Website Designers
  • Brand Hub Solutions
  • Photographers
  • Musicians and Comedians

In The Spotlight

Some campaigns and clients we’ve been proud to work with



Weee Ireland

Eimer managed the marketing department for Ireland’s largest e-waste recycling scheme, covering a 12 month maternity leave role. She devised and implemented the roll-out of multiple national and local campaigns including extensive marketing communications and digital activities. 

The "Binning is Sinning" campaign was launched in April with a multi-channel brand awareness campaign, in response to research findings around the incorrect disposable of e-waste, reaching 85% of all adults.

Working closely with a selection of third party suppliers to implement an extensive monthly marketing schedule for the organisation, she also liaised with key stakeholders and partners in Ireland and abroad to highlight the importance of recycling, repairing and reusing electrical, battery and lighting waste. 

Podcast Production 

Lume develop broadcast quality Podcasts for companies from original concept to final delivery and this can be all done remotely. Clients include Electric Ireland GAA Minor Moments DCU Voices Alumni, DCU Teachers Inspire Ireland, Six Seconds Europe, Tipperary Tourism and the Clonmel Junction Arts Festival.

Podcasting is growing with over one million listeners every week in Ireland. Podcasts are a clever way of helping your brand stand out in a crowded digital marketplace where your audience get to hear your message directly from you.

Podcast listeners are emotionally involved because they actively choose a Podcast aimed specifically at their own interests and this creates a bond between the listener and your company in a way no other media does.

Podcasts are marketing content that help your company to effectively connect with your target audience in a meaningful and innovative way. Consumers have become used to on-demand TV and Podcasts are essentially on-demand radio.

Lume handle everything from planning, format development, preproduction, hosting, recording, editing, booking and preparing guests, scriptwriting, music and jingles, artwork and logo, RSS feeds, embeds, transcripts, registering and uploading to all podcasting platforms including Apple, Spotify, Acast and Google.



Lume created, produced and hosted the 10 episode podcast series GAA Minor Moments for Electric Ireland, proud sponsor of the Electric Ireland GAA Minor Championships.

The Electric Ireland’s ‘GAA Minor Moments’ Podcast was a central part of their GAA Minor sponsorship 2022 marketing campaign. The podcast featured well-known Irish stars who share memories from their early sporting careers, reflecting on the defining moments from playing Minor and how it shaped them, both on and off the pitch.

The podcast ran for ten weeks over the course of the Electric Ireland GAA Minor Championship, featuring a star-studded line up including Jamesie O’Connor, Niall Quinn, Sean Cavanagh, Mick Galwey, Seanie McGrath, Eamon O’Shea, Brian Whelahan, Danny O’Reilly, Conal Keaney and Colin O’Riordan.



We planned the marketing strategy and executed a media and digital marketing campaign for innovative mortgage switcher platform

Acting as Doddl’s marketing partner, Lume guides every aspect of the marketing process including budgeting, agency briefing, media planning and communications. We were an integral part in the planning of the recent media campaign to highlight that “Switching your mortgage doesn’t have to be a big Song & Dance”.


Applying our extensive experience in the Irish property market, we managed the design and delivery of an overseas property portal

Attracting multiple Portuguese property agency firms onboard was an essential aspect of this project’s success. We project managed the data migration and property feed management ensuring real time updates to the portal.


Travel Tales with Fergal Podcast 


Fergal O’Keeffe launched The Travel Tales with Fergal Podcast in 2020 to provide some escapism by helping to conjure travel memories and to help fuel planning for future travel. The podcast is the No.1 travel podcast in Ireland and has been listened to in over 80 countries. The Podcast aims to share soul-lifting travel memoirs about day-dream worthy destinations where he chats to a special guest every week about their travels, adventures and experiences living abroad. All episodes now available on all podcast platforms.





New Homes

We have extensive experience in New Homes marketing and provide strategic advice to estate agents to ensure they give their new homes developments the best exposure.

We planned and developed the brand and website of new developments and The

Bulmers Comedy Festival

We were responsible for establishing a highly successful comedy festival from scratch. This meant managing all aspects of the project from developing the artistic programme, undertaking strategic planning and liaising with funding agencies to securing and managing sponsorships and fundraising.

We were also responsible for directing the PR, sales and marketing campaigns that drove national awareness of the event.


Virtual Comedy Shows


We are working with companies to provide online entertainment for webinars, Christmas parties, online company meetups. A lot of companies have their staff working remotely and are interacting online at meetings but not socially at the moment.

These 1 hour comedy online shows tailored for individual companies are a great way to socially interact and share fun online. We have a great panel of top comedians with a variety of virtual show offerings. 

Jessie Coyle  - Pepsico

"When we realised we couldn't have a 'normal' Christmas party we struggled to think of ideas that would allow us to celebrate as a team together virtually instead.  We contacted Fergal O'Keeffe at Lume and organised a Zoom Comedy Show for the PepsiCo Ireland team.  We hadn't a clue what to expect, but it was a huge success!  It was a great evening's entertainment and we all had a fantastic time - the jokes were all tailored towards the people in our team and that made it really personal and made everyone feel included!  We couldn’t recommend them enough"


Enlighten Me

Let’s talk and we’ll illuminate you further on how Lume can make your marketing glow and your business grow.